An EULA acts as the contract between an App Developer and an End User. It gives an End User a license to use the app and sets out the limitations to that licence. It also protects the interests of the App Developer and protects the intellectual property (IP) within the app.
If an App Developer develops apps for distribution on the Apple App Store, Apple provides a default End User License Agreement (EULA) that they can choose to use for the app. This will be the default agreement in place if no bespoke EULA is provided.
The below sets out the two ways in which app distribution on the Apple App Store can be structured:
An App Developer may choose to create a custom EULA, rather than adopt Apple’s default EULA, for the following reasons:
If an App Developer wishes to make an App available on the App Store, and they also wish to create a custom EULA for that app, the custom EULA will need to include the compulsory minimum terms set out by Apple (Minimum Terms).
Historically when drafting EULAs, we have included a clause stating that ‘App Store terms prevail’.
Instead, we now recommend including the below explicitly in any custom EULA drafting for apps which are for distribution on the Apple App Store.
On the left is the Minimum Term set out by Apple, on the right is some suggested wording for the EULA/T&Cs.
| Acknowledgement | |
| The App Developer and the End User must acknowledge that the EULA is concluded between the App Developer and End User only, and not with Apple, and that the App Developer is solely responsible for the Licensed Application and the content of it. The EULA may not provide for usage rules for Licensed Applications that are in conflict with, the App Store Terms of Service as of the Effective Date (which the App Developer acknowledges they have the opportunity to review). | |
Please note that these Terms are between us and you, not Apple. We are solely responsible for the [DN: app name] App and any content produced on it.
If there are any conflicts between these Terms and the Apple Store Terms of Service, the Apple Store Terms of Service will apply.
Scope of Licence
The licence granted to you in these Terms to use the [DN: app name] App and Services [check this is defined] is for use on Apple-branded products, owned or controlled by you. The [DN: app name] App may be used or accessed by other accounts associated with you via Family Sharing or volume purchasing.
We’re giving you personally the right to use the [DN: app name] App and the Service [check this is defined] as set out above ("how you may use the [DN: app name] App"). [check this is the case] . You can’t transfer the [DN: app name] App or the Service to someone else, whether for money, for anything else or for free. And if you sell any device on which the [DN: app name] App is installed, you must remove the [DN: app name] App first. You must also keep all passwords secure and not provide this information to anyone else.
Maintenance and Support
If you need any support with respect to the [DN: app name] App, please contact us, not Apple as they are under no obligation to help with any support or maintenance questions arising out of use of the [DN: app name] App.
Warranty
In the event of any failure of the [DN: app name] App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the [DN: app name] App to you; and that, to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the [DN: app name] App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be our sole responsibility.
Product Claims
We are responsible for addressing any claims from you or any third party relating to the App or the end- user’s possession and/or use of the [DN: app name] App, including, but not limited to:
(i) product liability claims;
(ii) any claim that the [DN: app name] App fails to conform to any applicable legal or regulatory requirement; and
(iii) claims arising under consumer protection, privacy, or similar legislation, including in connection with [DN: app name]’s use of the HealthKit and HomeKit frameworks.
Intellectual Property
In the event of any third party claim that the [DN: app name] App or your possession and use of the the [DN: app name] App infringes that third party’s intellectual property rights, the [DN: app name] App, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property infringement claim.
Legal Compliance
You represent and warrant that
(i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and
(ii) (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
Third Party Terms of Agreement
You must comply with applicable third party terms of agreement when using the [DN: app name] App.
Third Party Beneficiary
Apple, and Apple’s subsidiaries, are third party beneficiaries of these Terms, and that, upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you.
For more information, help or advice, please contact Ca on 0191 211 7890 or email [email protected] .
